For CMOs & brand directors
Your brand is dialled in. Your business cards are chaos.
Brand-locked digital cards across every rep. Lead capture from every event, every booth, every store decal. Real attribution baked into HubSpot at creation.
Why marketing keeps re-fighting this
Three problems every brand team has lived through.
01
Fifty cards, fifty designs.
Each rep prints their own at the local copy shop. One uses last year's logo, one inverted the colours, one used the wrong font. Your $2M rebrand walks into the room as 50 different companies.
02
Conference ROI is a guess.
$40k for the booth. Reps come home with paper cards. Half are lost. The half that survive don't get lead-source = "Web Summit." Your conference attribution report says "Unknown" - and the CFO notices.
03
Printed QRs that go to dead URLs.
200 store decals printed in February. The campaign URL changes in March. The decals are now landfill - or worse, they keep pointing to a 404 for the rest of the year.
A brand-controlled lead capture channel
Lock the design. Open the funnel.
Lock the template once, propagate forever. Marketing defines the brand template - colors, fonts, logo, layout, mandatory fields. Reps can edit only what you allow. The cards across 200 employees finally look like one company because they structurally have to.
Every share, every scan, tagged. A card share carries lead-source = "card share." A QR scan at a booth carries the event tag. An AI scan carries the conference name. You finally see which campaigns actually moved the funnel - not "Unknown 30%."
Dynamic destinations on every printed surface. The QR you print on a poster is dynamic - change the destination card any time, no reprint. The store decals from February still work in October because the URL underneath is yours, not the campaign's.
Capabilities
What marketing actually controls.
Not a generator with a stylesheet attached - a managed channel with attribution.
Brand-locked templates
Colors, fonts, logo, layout enforced at the org. Reps edit only what you allow. Brand drift impossible.
Multiple templates by group
Sales, Field, Executives, CS - each with their own template. Assigned at provisioning, locked thereafter.
Campaign + event tags
Every share or scan carries the campaign tag. Pull revenue by tag in HubSpot - attribution finally honest.
Per-campaign ROI
Cost-per-lead per event, per booth, per region. Next budget approved on data, not vibes.
Dynamic printed QRs
Change the destination any time. Store decals from February still work in October. One print, lifetime use.
Privacy-first by design
No viewer analytics surfaced. Your prospects aren't tracked, profiled, or geofenced. GDPR clean.
What changes for marketing
From the rollout call to the next board review.
Week 1
200 reps, one consistent brand.
Brand template approved. Bulk import. Every rep's card looks like one company. The brand audit you scheduled for next quarter gets cancelled.
Quarter 1
"Unknown" lead source drops to 5%.
First quarter with HeyDrop sync. Attribution report finally trustworthy. Marketing finally knows which conferences sourced revenue and which were vanity.
Year 1
Print bill cut in half.
No reprints when reps move offices. No throw-out when phone numbers change. No outdated batches in storage. Print line on the budget shrinks; attributed pipeline grows.
1 brand
Across hundreds of cards
100%
Lead source attribution
Live
HubSpot bidirectional sync
0%
Viewer tracking surfaced
Used by brand teams
Marketing leaders who stopped firefighting.
“We rolled out HeyDrop to 200+ employees in a week. Consistent branding, zero IT headaches.”
“HeyDrop helped our sales team capture 3x more leads at CES 2026. The AI scanner is a game-changer for conferences.”
Two real workflows
Field event Tuesday, brand audit Friday.
Workflow 1 · Field event
Q2 customer dinner, 30 attendees.
Three reps from Sales, two from CS. Each shares a HeyDrop card with the campaign tag #q2-dinner-sf pre-applied. Every saved contact lands in HubSpot tagged correctly. Friday's marketing report shows pipeline sourced from the dinner - line item by line item.
Workflow 2 · Brand audit
Quarterly review, ten minutes flat.
Old workflow: pull 50 reps' cards into a doc, flag inconsistencies, send a Slack to fix. New workflow: open the admin panel, see the brand template is the only source of truth, close the tab. Brand audit complete.
Beyond the rep card
Every printed surface becomes attributable.
Posters, store decals, conference banners, vehicle wraps, T-shirts. Print one QR per campaign. Tag the destination with the campaign name. Pipeline by campaign in your HubSpot report - without an attribution agency or a UTM-builder army. See branded QR codes.
- One QR, one campaign, one attribution stream.
- Brand-locked templates per group - Sales, Field, Exec.
- No tracking pixels, no recipient profiling - GDPR-clean by default.
Roll it out this quarter
Lock the brand. Open the funnel.
Brand-locked Teams plans from $1.99/card/month. Custom enterprise templates available for 100+ seats.
Marketing & brand FAQ
FAQ
How do we keep 200 reps' cards on-brand?
Brand-locked templates at the org level. Marketing defines colors, fonts, logo, layout, and field rules. Reps edit only what you allow (typically name, title, photo). Brand drift across hundreds of cards becomes structurally impossible - not a quarterly audit campaign.
Can different teams use different brand templates?
Yes. Set up multiple templates - Sales, Field Marketing, Executives, Customer Success - each with its own colors and field rules. Assigned by group at provisioning time. Each rep only sees the template that matches their team.
How do leads from a HeyDrop card flow into our marketing automation?
Native HubSpot integration today (Salesforce, Pipedrive, Dynamics next). Leads land with lead-source = card share or event tag, owner ID stamped at scan time. Marketo and Pardot connect via Zapier with one webhook. Attribution finally honest.
Can I measure ROI per event or campaign?
Yes. Every scan or share carries the campaign tag (e.g. 'Web Summit 2026', 'Q2 Field Day'). Pull revenue by tag from HubSpot and you see the cost-per-lead per event in one report. The next conference budget gets approved on real data.
What about printed marketing surfaces - posters, banners, store decals?
Branded QR codes are part of every plan. Print one QR; the destination is dynamic - edit the card any time and the printed banner now serves the new info. One print, lifetime use.
Is the brand template an actual lockable artefact or just guidance?
Actual lock - colors, fonts, logo placement, mandatory fields are enforced at the org level. Reps cannot override. Marketing keeps the brand without policing it.
Does HeyDrop expose viewer or recipient analytics for our funnel?
By design, no - we don't surface viewer analytics to anyone, including admins. Your prospects aren't tracked or profiled. You see leads only when someone explicitly hands back their details. The trade-off keeps the recipient experience frictionless, which is what drives the conversion lift.